Social networking has partnered with companies and found a new way to get users to interact with products.
Lucas Kavner, writer for The Huffington Post, explains in this article how Facebook now allows people to rent the latest movies right off their site. Users can live blog, comment, and reblog straight from the film as they're watching it.The gap between the experiences people have and the records posted about them has been slowly closing with the introduction of Facebook and Twitter, but the "social cinema" that's beginning takes everything to a new level.
" Indeed, since film companies now have millions of fans at their fingertips as a result of their films' Facebook pages, this is a chance for studios to interact with them directly -- find out what they're liking, talking about and willing to buy as a result of their films' product placements."
Companies are doing everything they can to promote themselves in the newest method available. As mentioned in the article even plays as classic as Shakespeare are connecting to social media through live postings during the play and Twitter accounts for characters.
How do you think the performances for both the movies and plays are affected by this new link to social networking?
Do you think projects like this are the cause or the result of the public being so fast paced and "ADD" like we discussed in class? What exactly does this story say about our society?
Where do you think the news media is headed with the way social networking seems to be headed as described in the article?
Here's the link for the article:
http://www.huffingtonpost.com/2012/01/18/facebook-live-streaming-films_n_1214398.html?ref=culture
I have very mixed feelings about this. I think that this is making movies and plays more accessible and more appealing to a certain group of people. However, when I'm watching a movie or a play I don't want to be bothered by facebook asking me to 'like' something. To me my computer and and social networking time is completely separate from when I watch movies and television.
ReplyDeleteI definitely believe that this is contributing to societies 'ADD' problem. Our society wants everything and they want it NOW. This only feeds that need.
With today's media news it's sometimes hard to distinguish what is really news... Anyone with a computer and internet access has the medium to share their feelings and thoughts.
I agree with the article on this thought...
"Alms indicated that anything is possible. And if 2011 was the year that studios experimented with social networking rollouts, 2012 will be the year that these types of promotions become more commonplace across multiple platforms"
Who knows whats next? If it can be imagined I'm sure it can be done, but at what point is enough enough?
I tend to not like the Huff Post style of writing, because it is not as well organized or written compared to some of the other major news sites that we have linked to on this blog. With that said I think this was an interesting article that takes a look into the other things Facebook is trying to get involved in to expand upon their profits. Another article I read the other day talked about the amount of information Facebook takes from you after they have launched their apps, including Spotify, which automatically updates which music you listen to.
ReplyDeleteThe Facebook movie feature is something that does similar things and tells your friends which movies you have watched. As the debate for privacy heats up this will be interesting to watch.
However, this is a way for publishers to make profit on an audience that has demanded ease of access to their favorite content and I think this can only help the film industry. Illegal downloads began because users could not legally obtain their favorite content in an easy way. Movies on Facebook gives these people an easy way to view their movies and allows the publishers to make their fair share of profit.
I tend to not like the Huff Post style of writing, because it is not as well organized or written compared to some of the other major news sites that we have linked to on this blog. With that said I think this was an interesting article that takes a look into the other things Facebook is trying to get involved in to expand upon their profits. Another article I read the other day talked about the amount of information Facebook takes from you after they have launched their apps, including Spotify, which automatically updates which music you listen to.
ReplyDeleteThe Facebook movie feature is something that does similar things and tells your friends which movies you have watched. As the debate for privacy heats up this will be interesting to watch.
However, this is a way for publishers to make profit on an audience that has demanded ease of access to their favorite content and I think this can only help the film industry. Illegal downloads began because users could not legally obtain their favorite content in an easy way. Movies on Facebook gives these people an easy way to view their movies and allows the publishers to make their fair share of profit.
I think this article shows a lot about how our society has really grown into that 'ADD" stereotype we talked about in class. Look how fast it the Facebook industry has grown in the last couple years from when it was originally created in 04'. Movies are being able to be rented and the cover of people's pages can tun into a time spread of activity rather than just a means of communication.
ReplyDeleteI feel like the performance for the movies and plays being available to facebook users sort of makes the movies look inferior to box sellers in theater. Not every new movie has been linked to go on the social networking site yet, but since it is just a new application made available to users, I don't think a lot of successful options will be made ready to watch just now.
Projects like this increase the technology competition between industries. Everyone wants to be able to patent the new and creative idea that will launch society into another efficient revolution. With the latest creations still being able to transform from their original products, it's hard to say what will be next since society is becoming rapidly industrialized to a point of endless possibilities.
I don't agree with adding movie rentals to Facebook. I believe that society is giving social media way too much power and influence over their daily lives. I don't think this feature will be particularly successful, due to the price and movie selection available. But it makes you wonder, what will be next?
ReplyDeleteI definitely think this plays a role in our "ADD" society. Everything in society is all about technology and social media, and it's honestly becoming a little scary. Social media should not have this big of a role in our society, and if the movie rental feature is successful, this is only the beginning.
The article itself was an alright piece. I am still trying to decide if I liked the writing style or not. I think he overused quotes. There was a whole paragraph of a single quote that was completely way too long. It seemed jumbled up to me.
ReplyDeleteThe writer gives many examples though, which made the article believable. He used primary sources for information going to the software company and the studios. The conclusion was also well done. Moving from the 2011 to 2012 year was a nice touch and then the ending quote was used properly.
Dealing with the information in the article, I do not like where this is headed. When I am watching a movie, it would be distracting if constant ads were popping up; I wouldn't be able to pay attention to what is going on in the movie.
I hope other companies do not follow the path of the movie companies. Facebook is used for social networking, not a news source. I think it is beneficial to specific movie styles just like the example they give you with Taylor Lautners recent movie, "Abduction". I do not want this taking over a site that is meant for something entirely different.
When I was reading this I wasn't really paying attention to the writing style because the content was so interesting. This is the first time I have ever heard of renting movies on Facebook and I think it is a very cool idea.
ReplyDeleteThe writer put in so much detail about a topic that most people of all ages are interested in, Facebook. He got quotes from all the right people to make his story believable and truthful and that is all you need to keep a reader interested in the story.
As for the topic of the story, it's a brilliant idea. Talk about a lazy county, this is exactly what people want. People what to be able to sit on their computer late at night (especially college students) and just chill and watch a movie. And now people can do that from one of the most popular sites ever.
Way to go Zuckerberg.
The article was well-written and very informative. It made it easy to understand an intricate new way of social networking.
ReplyDeleteIt had plenty of statements from several relevant people. I agree with Ceanna that the quotes were a little overused. Some of them were just not necessary.
Facebook is turning into something I don't want it to be. I joined the site in order to connect with my friends and family. That's it. But as long as it doesn't take over the site or distract me from what I want to use it for, I'm fine with it.
I think that this is taking "ADD" society to a whole new level. I know that I will never use this Facebook rental service for the fact that I would not like my movie constantly interrupted by pop ups and links.
ReplyDeleteI also think that this service will only work with movies that have a strong teenage draw. People that are going to go on Facebook and watch Taylor Lautner's movie are teenage girls that are only interested in him and not the content. This service is a way for them to connect with him and will do very well in that market. However, I don't know many people that when watching, for example, Black Swan want to get a pop up for tutus in the middle of the movie.
I thought that this was a very interesting article and brought my attention to something that I didn't even know was out there. It will be interesting to see where social media will go next.
I felt this story was well written and informative. I prefer a blog style of writing to a strict news style. I do agree that quotes were a little overused.
ReplyDeleteI do hope Facebook doesn't fully integrate with more features. I t really creeps me out how much personal information Facebook can process from individual profiles and accounts.
I think Facebook is a great way to keep people connected. I usually 'like' the fan pages of my favorite movies and television shows and enjoy seeing clips and behind the scenes information. But I think Facebook offering a rental service is silly. I would not enjoy watching a movie and constantly being interrupted by pop ups on the screen. I can see how this might be attractive to some people, but I don't think that it will be an overall successful service.
ReplyDeleteThe article was interesting enough and brought light to a subject I was previously unaware of. Facebook, like all other technology, is constantly changing and competing with other companies. I think it is an interesting concept, but hope it does not come to be a permanent feature. There are still many other more appealing online renting options for movies.
This article really shows how much technology certainly is evolving. Facebook is always changing, especially now since it allows us to have the "timeline" option for our profiles.
ReplyDeleteI do enjoy going on Facebook daily, but I certainly wouldn't like renting and watching movies on the social networking site. In my opinion, the whole purpose of watching movies is to view them on television screens, not computer screens. Watching films on your computer isn't as comfortable as lying on a couch or curling up in a chair with your favorite movie on the TV. Plus, the screen is much smaller, so I don't think you can enjoy the movie as much. I agree that I would become very distracted with the pop ups on the screen.
I did like reading this article, because it seemed pretty innovative. I do hope that Facebook gets rid of this renting movies idea though.
This article doesn't surprise me in the least. For the past five years or so, media companies have been scrambling to control as much of the market place as humanely possible. XBOX< PS3, Wii--all are trying to make their products the hub of your entertainment, from games to movies to TV shows to music to Internet browsing, etc. Microsoft and Apple have been fighting over making the best media centers on their operating systems. It was only a matter of time before Facebook got involved. I don't think it betrays a certain ADD quality about our generation, I just think it shows how companies strive constantly to gain, to gain, to spread out, to gain some more. It's just good business. The internet and the world of online media are the new frontiers. It's one place where people are still staking their claims. I myself am not too worried about any sort of over-evolution. It's all just a progression, and I think the article did a good job of capturing that
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